More Buzz about Video Games

I'm all for realism in video games. That's why I particularly enjoy games that let me be myself and express myself the way I can in real life. Like running around hacking peoples heads open with a crobar or chainsaw and splatter their brain cells all over realistically lit and textured environments.

Just joking of course. Mostly. Point being, the realism is just there to suspend my disbelieve. But sadly, I think adding ads to video games could mean one thing. Most companies are going to realistically recreate mediocre or even worse shitty ads in the most believable way possible. Maybe if I can splatter some marines internal organs all over a political ad, it would make me warm and fuzzy again.

Don't get me wrong, I love good advertising that makes me thing. But the potential and magic of advertising in video games is not knowing you're being advertised to. Like when people idolize Dirty Hairy then ran out and bought up every Colt 45 they could get their hands on. When product placement and brand awareness become pop culture, the battle is won. Not the inverse, when advertisers try to force pop culture into being ads. The industry takes a huge blow when ads of fat balding men waving their hands and yelling about their mattresses are shot at us like bullets to annoy the hell out of everyone.

Keep it simple and keep it real!

TBWA at it again

I think Glazenwassersactie means Washing windows, but what do I know. I haven't figured out what the main point is, other than TBWA recruiting in the Neitherlands. Check out the site quit and join us

Posted by CitizenCorp - Eric Wagliardo at 1:10 PM
Categories: Advertising, Guerrilla Marketing

TBWA Punks Saatchi

This means war. At least, I hope Saatchi fires something back!